Types of Information We Collect
On the Site, we collect both personally-identifiable information and aggregate information.
Personally-identifiable information relates to an individual consumer, and may include information like your name, address, telephone number, e-mail address, etc. We only collect personally-identifiable information from individuals who provide it to us voluntarily and knowingly, such as by registering at the Site, or by providing their name and address and requesting follow-up contact from us. We do not require you to register or provide this information to us in order to view the Site or have access to the Content.
Aggregate information relates to such things as, for example, how many people visit the Site, which pages they access, what information they download, the type of web browser and operating system they use, the name of their internet service provider, and so on. When you visit the Site, we automatically collect such aggregate information and combine it with similar information collected about all other visitors. By collecting this information, we learn how to best tailor the Site to our visitors.
How Information is Collected
As we noted above, personally-identifiable information is collected from you directly and with your knowledge and express consent. When you register on the Site, for example, we collect the information you expressly provide. Similarly, when you enter a promotion, we collect the information needed for you to participate in that promotion and for us to fulfill our obligations to you. Or when you e-mail us, we collect the e-mail address and other information you supply so that we can respond.
We also collect aggregate, non-personal information on an ongoing basis when you view the Site. The collection of this non-personal information is done either through “cookie” technology or with “web beacons” (also called ‘single-pixel gifs’), as explained below.
Like many companies, we use “cookie” technology on and off of the Site. Cookies are pieces of information that a website transfers to an individual’s hard drive for the purpose of keeping records. They enhance your online experience by saving your preferences while you are visiting a particular site. The cookies do not contain any personally-identifiable information and cannot profile your system or collect information from your hard drive.
When you view the Site we may place a “cookie” on your computer. Temporary cookies are used for purposes such as counting the number of visits to our Site. These temporary cookies are eliminated when you exit your browser. A permanent cookie may also be stored on your computer by your browser. When you login, this type of cookie tells us whether you have visited the Site before or if you are a new visitor. The cookie does not obtain any personal information about you nor does it provide us with any way to contact you. Further, the cookie does not extract any information from your computer. We use the cookie to help us identify Site features and recipes in which you have the greatest interest, so that we can provide more of what you may want.
The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Remember, though, that cookies allow you to take full advantage of all of the Site’s features, and we recommend that you leave them turned on.
Web beacons are internet instrumentation that helps us to determine, for instance, whether a page on the Site has been viewed. When you ask us to send you information on a promotion or newsletter, we may use web beacons to determine how many of the e-mails that we sent were actually opened. In general, any electronic image viewed as part of a web page, including a banner ad, can act as a web beacon.
Contests and Sweepstakes
Questionnaires and Surveys
We may occasionally ask visitors to complete surveys and opinion polls about their attitudes and interests. Surveys help us to understand your needs. If sample answers to surveys are posted on the Site, no personally identifiable information will be included. If you participate in one of our surveys, we will not maintain any personal information in association with your answers.
How We Use Your Personal Information
If you specifically agreed to follow-up contacts by us or asked to be put on our mailing list when you registered, we may contact you from time to time. For example, we may send you marketing or promotion materials, we may respond to your comments or requests for information, or we may contact you if needed in the course of processing a product or service you requested through our website.
In the e-mail section of the Site, we ask for some personally-identifiable information, such as your name and phone number. We use this information only if we need to contact you directly because our attempts to contact you by e-mail were unsuccessful. We do not use your e-mail address for any purpose other than responding to the message you have sent, unless we have your permission.
We also use personal information about you to improve our marketing and promotional efforts, to statistically analyze Site usage, and to improve the Site’s features and Content. We may also use your personal information to deliver Content that is customized to your interests as we best understand them from the information you have provided to us and your activities on the Site. This customized Content may include such things as recipes, banners, product information, and promotions. We do not collect personal information automatically, but we may combine non-personal information collected automatically (through cookies) with your previously submitted personal information.
Sigma’s primary goal in collecting personal information is to give you interactive banner ads and a meaningful and customized experience while you are using the Site.
Third Parties Who Provide Support Services to Sigma
In the course of doing business, we employ other companies and individuals to perform a variety of functions on our behalf. For example, we hire agencies to help administer consumer promotions, to analyze data, to fulfill orders you place, and to provide customer service. These agents may have access to personal information if it is needed to perform their functions for Sigma. They are prohibited, however, from using it for other purposes, and they are required to maintain the information in confidence.
Data Sharing and Transfer
We do not sell, transfer, or disclose the personally-identifiable information we gather at the Site to third parties without your prior consent. There are only a few exceptions to this rule:
We may share personally-identifiable information to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights, or to defend against legal claims if, in our sole judgment and discretion, disclosure is required or appropriate in such circumstances.
We may share personally-identifiable information if we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms, or as otherwise required by law.
We disclose information to third parties who provide support services to us, as described above.
There may be times when we share aggregate information about visitors to the Site (for example, the percentage of male and female visitors to the Site) with advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the Content and advertising of the Site for our users. We may also aggregate data from web log files (such as your web browser, operating system, pages visited, etc.) to understand how users navigate the Site and what features are most popular.
Any information or data collected through this Site is owned by Sigma and may be transferred to any Sigma parent company, subsidiary, affiliate, or any other entity that mergers with, or acquires, Sigma.
Links to Other Websites
Choice and Control
You are ultimately in control of the personally-identifiable information you provide to us on the Site. For example, you can always change your preference for follow-up contacts or, if you prefer, you can cancel your registration altogether, and we will take prompt steps to remove your personally-identifiable information from our database. Please submit your request in the Contact Us section of the Site.
Important Note to Kids
Before providing your name, address, e-mail address, or any other personal information to anyone on the internet, be sure to ask your parents if it is okay.
Children under the age of 13 are prohibited from using this Site. This Site does not target such children or knowingly collect information from such children. If we receive an email from a child, we may respond to or deliver these e-mails, but we do not store the names, e-mail addresses, or the e-mails themselves in our operational database. We do not maintain this information, nor do we share it with third parties (other than support service companies as described above).
Under federal law, websites directed to children under 13 are prohibited from conditioning a child’s participation in an activity on the child’s disclosing more personal information than is reasonably necessary to engage in the activity. We comply fully with this requirement.
Upon proper identification, any parent can review any personal information we have collected from their child, if we are still maintaining the information in our operational database. They may also request that the information be deleted from our database and may refuse to permit further collection or use of their child’s information. If you are a parent and wish to exercise these rights, please submit your request in the Contact Us section of the Site.
California Do Not Track Notice
Sigma does not track its applicants over time and across third party websites to provide targeted advertising and, therefore, does not respond to Do Not Track (DNT) signals. Some third party websites do, however, keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such websites, some browsers may allow you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.
How To Contact Us
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